We have compiled tips, links, and videos from doTERRA’s Empowered Success program. If you follow that link, you will find most of the information in Module #1 organized here on our Launch Your Business page. If you are ready to push past the rank of Elite, focus on your business management, or work on your social media skills, take a look at Modules #2-4 in Empowered Success on doTERRA’s website.
How To LAUNCH Your Own doTERRA Business
This Launch Guide is your map to achieving Elite, the foundation of all ranks in doTERRA. Your success is up to you. Trust the process to experience success!
WELCOME TO LAUNCHING YOUR doTERRA BUSINESS
IN THIS VIDEO:
Launch Guide Pages 2-3
What to expect from the Launch training
Brief Review of PIPES
“We use oils, we share oils, and we teach others to do the same.” // Justin Harrison
1 // Prepare to Launch Your Business
To be successful, you need to organize and prepare properly. These videos will help you align your mindset and goals to your new business opportunity, schedule your time, and use the Success Tracker to find people who need doTERRA products.
FUEL YOUR LAUNCH
This step is all about preparing for a smooth lift off by making sure you have completed the fundamentals in the Live, Share, and Build Guides.
IN THIS VIDEO:
Launch Guide Page 4
Focus on the checklist items Melyna talks about in the video.
Set your goal for hitting Elite
Set your 90-day goal
Set your 1-year goal
Share your goals with your upline support and/or accountability partner
Need to brush up on what’s in the Live, Share, and Build Guides?
BE A SOLUTIONS PROVIDER
You are a solutions provider in your home and your experiences create enthusiasm to share with others. You help empower them to become solutions providers in their own homes. All you need is a (resource) book and a box (of oils)…and that comes in your enrollment kit! A book and a box!
IN THIS VIDEO:
Launch Guide Page 5
“With a book and a box you can address at least 80% of your health priorities at home.” // Laura Jacobs
Essential Launch Skills/PIPES Activities that you will MASTER in the Launch Guide:
INVITE // Connect with people, sharing possibilities
TEACH // Teach people about the possibility of being the solutions provider in their home
FOLLOW-UP // The fortune is in the follow-up!
LAUNCH & SUPPORT // Reach out and find your builders to partner with…you’ll then teach to do everything you’re learning here in the Launch Guide
SUCCESS IS SCHEDULED
When you are self-employed, scheduling is essential. Not only do you need to schedule time to complete your PIPES activities in the Launch Guide, you also need to schedule out classes and one-on-one meetings.
IN THIS VIDEO:
Launch Guide Page 6
How many hours a day/week are you going to work?
80-90% of your time should be spent doing activities that produce results—which means talking to people
Schedule 3 classes or 15 one-on-one meetings for the next month
Invite 45 people to your class
Use the calendaring system that works for you
SUCCESS TRACKER
Tracking your contacts helps you keep their unique situations organized and enables you to serve them better.
IN THIS VIDEO:
Launch Guide page 7
Take a look at the top of the columns on the right side of the tracker. These are the expectations for the next month. It takes work and it takes time!
Download additional Success Tracker pages if needed.
Not a paper person? Some people like to have access to their tracker at all times on their mobile devices. Use your preferred spreadsheet program and re-create this simple tracker in a format that works for you. (Excel, Google Sheets, etc.)
2 // INVITE—FIND THE RIGHT PEOPLE, KNOW WHAT TO SAY
Inviting is the first step to changing lives. These videos will teach you how to make your invitations simple and authentic, which ultimately makes them more effective and fruitful.
HOW TO CONNECT, SHARE, AND INVITE
This is a relationship business. Caring is the most important gift you give everyone you connect with. Seek to change lives by sharing what you love, no matter where you are or who you are with.
IN THIS VIDEO:
Launch Guide pages 8-9
You don’t need to be an expert to successfully invite people to become their own solutions provider. Discover what’s most important to each person by taking a genuine interest in who they are, what they are experiencing, and how you can serve them.
CONNECT with people sincerely and authentically.
Use their name.
Ask questions and listen to their unique interests and needs.
CONNECT people to your solutions.
Consider asking some questions that can easily steer towards essential oils. The Launch Guide has several scripted examples.
CONNECT to a presentation.
Help people say “YES!” to your invitation to a presentation by making it clear what you are inviting them to. Help them understand how it’s a great use of their time.
Look at the scripts on page 9 for examples on how to give your contact choices.
THREE EFFECTIVE WAYS TO INVITE
This video is actually taken from Share Guide! But the tips are so perfect for the I in “PIPES.”
IN THIS VIDEO:
Share Guide page 3
Keys When Inviting
Be personable.
Listen to their pain point and identify their need.
Connect with them on their terms. This requires you to stop and listen.
Step#1 // Share an experience.
Relate your experience back to them so that they want to have that sample.
Ask, “Is it okay if I share a sample with you? In 48 hours, I will follow up with you and make sure you are using them safely and properly and that you love them as much as I do.”
Step #2 // Invite them to a presentation.
One-on-one meeting—out to lunch, coffee, etc.
An education class on a specific date.
“Are you open to learning more about essential oils and natural ways to care for yourself and your family? STOP and LISTEN.
Step #3 // Remind them to come.
Most people don’t know what they are doing until the day of.
Text 48 hours in advance.—Remind them about your class. Make the reminder personal to them.
On the day of your event, text them 2-4 hours ahead of time. Send them the location and tell them you are looking forward to seeing them.
USING THE HEALTHY CAN BE SIMPLE GUIDE TO INVITE PEOPLE TO CLASSES
IN THIS VIDEO:
Consider this guide like a movie preview to a Natural Solutions class or a one-on-one meting.
Watch Kalli Wilson role play how she uses this guide to invite someone to a presentation.
Introduce yourself, share samples, and the guide.
Walk them through the guide.
Commit to helping them throughout their journey.
Schedule the follow-up.
4 TIPS FOR GETTING PEOPLE TO YES
This video is a great review of the points that have been woven into each of the videos today.
IN THIS VIDEO
Launch Guide page 9
#1 Strengthen relationships and connect everywhere you go.
#2 Let them know the value of investing their time in your presentation. This is achieved through listening to what people’s urgent needs are and helping them become a solutions provider in their own home.
#3 Be clear on what you’re inviting them to.
#4 Give people 2 options.
3 // Hold Classes to Present the Message
You’ve prepared and scheduled your time wisely, and you’ve invited people to come to a class, so now what? Are you wondering where to host it? How to prepare and set up? How long it should be? What to talk about? How to make it an experience? How to book your next class? These videos will answer all those questions and more.
3 STEPS TO PREPARING, PRESENTING, AND EXECUTING A SUCCESSFUL CLASS
This video is actually taken from Share Guide! The tips are fabulous for the second P in “PIPES.”
IN THIS VIDEO:
Share Guide page 6
#1 Prepare for the Class
Set the environment (30 min before guest arrive)
Get a diffuser going
Put out a few chairs (not too many)
Sample guests ahead of time
Give guest an oil experience as they arrive
#2 Hold an Effective Presentation
Keep it concise, within an hour
Meet and greet, welcome them, give oil experience, simple refreshments like water with Lemon and apple slices with On Guard (15 min)
Teach the class (30-45 min)
Personalize the class to attendees’ needs and help attendees feel guided and supported
#3 Keep Classes on Your Schedule
Book classes from classes
Invite new enrollees to an upcoming class to continue their product education
SHARE YOUR STORY
This video also refers to the Share Guide. Make sure you have your copy handy.
IN THIS VIDEO:
Share Guide pages 4-5
Begin sharing conversations by asking powerful questions just like the ones listed on page 5 of the Share Guide. The goal is to make a difference. Be patient as you listen.
Then share your story and solutions when the time is right. Since you will have the basics of your story memorized, you are freed up to really listen to their needs and customize in a way that is relevant to them.
EXAMPLE OF A POWERFUL 90-SECOND STORY
IN THIS VIDEO:
Watch Betty Torres share her 90-second story on how doTERRA has changed her life in many different areas.
PRESENT THE MESSAGE
IN THIS VIDEO:
Launch Guide page 10
Presentations can happen in many ways (one-on-one, classes, calls, webinars, videos, social media) and in a variety of places (home, friend’s home, juice bar, coffee shop, professional office, etc.) Do what works best for you!
Betty Torres goes through the outlines for both the product and business presentations.
Book classes from classes! Grow your network by inviting attendees to host a class of their own. Bring a few affordable gifts (e.g. a keychain) as booking incentives.
Ask, “Likely you’ve thought of people you know who would benefit from this same experience. If you’d like to host your own gathering, see one of us after. And if you book tonight, you take home this keychain! (Show keychain)”
4 // Enroll Successfully to Change Lives
In these videos, you’ll learn questions and phrases you can use to help guide people through enrolling and choosing the kit that is best for them and their family. You never need to feel awkward or pushy. Sharing doTERRA products is simply connecting people to the solutions they need to live healthier and happier lives.
ENROLLING SUCCESSFULLY
IN THIS VIDEO:
Launch Guide page 11
This is where your attendees get to get these tools into their homes. You are inviting them into a lifestyle change. It’s the dessert of the presentation!
Easiest close, “This is the Family Essentials Kit. More of a sample or travel size kit with 85 drops per bottle and its $150. The Home Essentials Kit has the same oils but with 250 drops per bottle and a diffuser for only $275. That's triple the amount of oils for less than twice the money. Both kits come with Frankincense, which retails for $92 a bottle.”
Be concise and clear. Tell what is in each kit and how much it is.
Inform them of any enrollment specials that are going on.
Have attendees complete the back of the Natural Solutions handout and enjoy a simple refreshment while you are talk to everyone individually.
Ask, “What are we working on in your family?”
“If I were you, I would…”
ENROLLING AFTER A PRESENTATION: HOW TO FOLLOW-UP
IN THIS VIDEO:
#1 // Be consistent
#2 // Make it personal
5 // Support Customers and Build Residual Income
First things first, every person you enroll needs a Lifestyle Overview.
LIFESTYLE OVERVIEW—KEY TO BUILDING A RESIDUAL INCOME
Watch a full Lifestyle Overview role-played to increase your confidence in having this conversation with your new members.
IN THIS VIDEO:
Launch Guide pages 12-13
Help every new member use the products they have.
Help them create a customized daily wellness plan.
Help people make the most of their membership with the Loyalty Rewards program.
Connect them to more resources.
Make sure they know all of the possibilities open to them.
Expose them to the doTERRA lifestyle.
Brainstorm their 90-day plan and next three loyalty orders.
Recommend your favorite reference guide and app.
Introduce tools that to learn how products support their 90-day plan.
Connect 2-3 times in their first month; continue to check-in periodically
Invite them to share with family and friends.
Invite them to build a doTERRA business.
PLACEMENT STRATEGY
Successful placement of your enrollees is critical to your growth, rank advancement, and qualification for commission bonuses.
Set clear expectations to safeguard relationships and ensure best placement. Some choose their path right away, others take time to choose to go beyond being a customer.
IN THIS VIDEO:
Launch Guide page 14
Use their first 14 days to learn all you can and then make the best placement decisions.
Place each new enrollee where they will best thrive and be supported.
Choose long-term vision and success over short-term needs to rank advance.
If they maintain Wellness Advocate status for 90 days then upgrade to Wellness Advocate, you will have another 14 days to move their sponsorship.
Consult with your upline mentor for strategy and support.
Enroller // Person who introduces and enrolls them in their doTERRA journey.
Sponsor // Person you move the new enrollee under.
FIND YOUR BUILDERS
Where are they? Where are they hiding?
IN THIS VIDEO:
Launch Guide page 15
Start looking for your builders among your current customers and prospects.
Committed builders have dedicated time, effort, and energy to building. Especially going through the Build Guide.
Capable builders have taken action and seen results.
Who are we looking for?
Relationship oriented
Influential
Open to living a natural healthy lifestyle
Goal oriented
Self-motivated
Ambitious
Positive
Passionate
Entrepreneurial
Experience in sales and sharing
In a phase of life that supports building a business?
Want to build a better future
Improve their finances
